Fractional Amazon Consultancy
Your Amazon business is leaking profit.
Find it in 2 minutes.
Brand GrowthIQ helps $5M–$100M consumer brands recover hidden profit on Amazon — without hiring another agency or rebuilding the team.
Estimated annual leak
$1.2M – $2.9M
Sample preview. Your audit will be scoped to your revenue and category.
You're past the scrappy phase. Now what?
You've crossed $5M on Amazon. The growth that got you here — gut decisions, freelancers, a hands-on founder — won't get you to $100M. ACoS is creeping up. New launches stall. Your team is stretched. Every agency pitch sounds the same.
What you actually need is a senior operator who's already done it.
What we do
Fractional Amazon leadership, embedded in your team — not bolted on.
Diagnose
Audit your P&L, advertising, listings, and operations to find every leak.
Prioritize
Sequence fixes by ROI so the team works on what moves the number next quarter.
Execute
Embed alongside your team to ship the fixes — not write a deck and disappear.
Sustain
Build the dashboards, rituals, and playbooks so the gains stick after we leave.
Why fractional, not another agency
Agencies optimize for retainers. Consultants optimize for decks. A fractional leader optimizes for your P&L — because the relationship only continues if the number moves.
Embedded, not outsourced
We're in your Slack, your Helium 10, your weekly leadership meeting.
Senior, not junior
The person doing the work is the person you hire — no account-manager handoff.
Outcome-driven
We measure success in recovered margin, not deliverables shipped.
Right-sized
Senior leadership without the cost of a full-time hire.
Who you're working with
You're hiring an operator, not an agency.
Brand GrowthIQ is led by Michael Keeling. He's run Amazon from every seat that matters — as a seller, inside agencies, at Amazon itself in Partner Marketing across Stores and Ads, and on the brand side as Head of Amazon at Triquetra Health. Before that: retail strategy at HS Ad for Lowe's, The Home Depot, and Costco, plus brand operating roles at Forum Brands and Amplify Goods. The person who diagnoses your P&L is the person who's already fixed one like it.
The Math
The math beats hiring internal.
Stop building. Start operating.
Year 1 savings: ~$250K — with a senior team operating on Day 1.
Start here
Get your custom Profit Leak Audit.
7 questions. 2 minutes. A category-by-category estimate of where your Amazon business is leaving money on the table — and what to do about it.
Start the AuditWho we work with
$5M–$100M consumer brands selling on Amazon — supplements, beauty, food & beverage, apparel, and home goods — that have outgrown the founder-led playbook and need a senior operator to take Amazon from gut-feel to system.